Jago will do anything for a treat. I mean anything. Sit, stay, paw, roll over — the full repertoire, executed with a precision that would impress a police dog handler. But here’s the thing: he doesn’t actually know those commands in the traditional sense. He just cycles through his entire trick library at speed the moment he sees the treat bag, like a furry slot machine, hoping one of them will trigger the payout.

Buster approaches treats differently. Buster is an investor. He evaluates the offering with the discerning eye of a restaurant critic: sniff, consider, deliberate. A cheap biscuit from the supermarket? He’ll take it, but the look he gives you suggests he’s noting it on your permanent record. A proper, meaty, high-value treat? That earns you the full-body wag — the one that starts at the shoulders and somehow involves the entire back half of the dog.

And then there’s the allergy factor. Buster’s chicken allergy (documented at length in our food allergy guide) means roughly 70% of the treats on the pet shop shelf are off-limits before we’ve even read the label. Chicken is the default protein in dog treats the way vanilla is the default in ice cream — it’s everywhere, often hiding behind phrases like “meat and animal derivatives” that tell you nothing useful.

We’ve spent three years navigating this — reading ingredient labels in pet shop aisles while two French Bulldogs stare up at us with expressions of pure, weaponised hope. This guide covers the treats that survived our testing: the ones that are healthy enough for daily use, safe for allergy-prone Frenchies, and — crucially — exciting enough to earn the full-body wag.

Pro Tip
Treats should make up no more than 10% of your Frenchie’s daily calories. For a 12kg French Bulldog on roughly 500-600 calories a day, that’s about 50-60 calories of treats. It’s shockingly easy to double that without noticing — we’ve weighed out a “normal” day’s treats and been genuinely surprised. Use a measuring cup or count pieces, at least for the first week, until you’ve calibrated your eye.

Why French Bulldogs Need Their Own Treat Strategy

French Bulldogs are not Labrador Retrievers. You can’t just grab any bag of dog biscuits from the supermarket and call it done. Here’s why treats deserve more thought than most owners give them.

The Allergy Factor

French Bulldogs are among the breeds most prone to food allergies and sensitivities. Chicken, beef, dairy, and wheat are the usual suspects, and they show up in surprising places. We’ve found chicken fat in “salmon” treats, beef liver in “lamb” chews, and wheat in treats that proudly declared themselves “grain-free” on the front (the back told a different story).

The lesson: the front of the pack is marketing. The ingredient list on the back is the only bit that matters. If a treat says “with real chicken” but your Frenchie is allergic to chicken, it doesn’t matter how real it is. It’s still chicken.

For Buster, we avoid chicken, poultry fat (unless the source is specified and it’s not chicken), and anything with vague “meat and animal derivatives.” That means reading every label, every time — even on treats we’ve bought before, because formulations change without warning.

The Weight Management Problem

French Bulldogs gain weight easily. Their compact, muscular build means extra kilos show up fast, and every extra kilo puts more strain on joints that are already under pressure, and on a breathing system that’s already compromised. Treats are the silent contributor to Frenchie weight gain — they’re easy to dismiss as “just a couple of biscuits” when in reality a handful of rich training treats can add 100+ calories to a dog that only needs 500-600.

We’ve been there. Buster got noticeably rounder during a period when we were doing a lot of at-home training and being generous with the rewards. The vet’s gentle-but-firm “let’s talk about his weight” was the wake-up call. Now we measure treats as carefully as we measure meals.

The Training Value

High-value treats — the really good stuff — are the difference between a Frenchie who sort-of listens and a Frenchie who locks eyes with you like you’re the most interesting person in the world. For training sessions, especially with a breed that has a reputation for stubbornness (earned, in Jago’s case), the treat quality matters.

The hierarchy we’ve worked out through trial and error:

  • Low value (everyday): A piece of their regular kibble. Fine for reinforcing known behaviours at home. Jago accepts kibble as a reward with the enthusiasm of someone accepting a complimentary mint.
  • Medium value (training): A decent commercial treat, something with a bit of flavour. Good for practising commands in a familiar environment.
  • High value (distractions present): Something genuinely exciting — meaty, smelly, special. This is what you need when you’re training outdoors, around other dogs, or trying to teach something new. The treat has to be more interesting than whatever else is going on. For Jago, that bar is high.
Buster's Take
I have developed a sophisticated treat evaluation protocol. Phase one: sniff from a distance of approximately six inches. Phase two: closer inspection, assessing aroma intensity and meat content. Phase three: consume only if the offering meets my minimum standards, which are exacting and not fully understood by the humans. A biscuit that fails at any phase is politely declined with a look that says, “We both know you can do better.”

What to Look for in a French Bulldog Treat

Before we get to specific products, here’s the checklist we run through in the pet shop aisle.

Ingredients to Seek

  • Single-source protein, clearly named. “Salmon,” “lamb liver,” “duck” — you know exactly what it is. If your Frenchie has a known allergy, this is non-negotiable.
  • Limited ingredients. The shorter the list, the easier it is to spot problems. A treat with five ingredients is easier to evaluate than one with thirty.
  • Natural preservatives. Vitamin E (mixed tocopherols) and rosemary extract, rather than artificial preservatives.
  • Grain-free options (for dogs that react to grains — not all do, but many Frenchies benefit).
  • Dental benefit. Harder chews that scrape teeth as your dog works on them — a secondary benefit that adds up over time.

Ingredients to Avoid

  • “Meat and animal derivatives.” This is the legal way of saying “we’re not telling you what animal, or what part.” For an allergy-prone Frenchie, it’s useless information.
  • Artificial colours, flavours, and preservatives. If the treat is bright red or smells like a fruit sweet, it’s not for your dog.
  • Added sugar or sweeteners. Dogs don’t need sugar, and some sweeteners (xylitol) are toxic. Watch for “sugar,” “corn syrup,” “molasses,” “glucose syrup.”
  • Excessive fillers. Wheat, corn, and soy are cheap bulking agents. Some dogs tolerate them fine; many Frenchies don’t.
  • Anything you can’t pronounce. This isn’t a hard rule, but it’s a useful heuristic.

Size Matters

French Bulldogs have small mouths — smaller than you’d expect for a dog their weight. Treats designed for Labradors or German Shepherds are often too large, and breaking them into smaller pieces is both a hassle and, with harder treats, a finger-endangering exercise. Look for small, bite-sized treats or ones that break cleanly without shattering into crumbs.

For chews, the hazard is the opposite: treats small enough to swallow whole. A Frenchie that inhales a treat without chewing it is a choking risk. Any chew should be large enough that your dog has to work on it, not gulp it.

Choking Hazard Alert
French Bulldogs are enthusiastic eaters with compressed airways — a dangerous combination for treats. Always supervise your Frenchie with any chew or dental stick. If a treat gets small enough to swallow whole (roughly the size of their throat opening), take it away. Rawhide is particularly risky — it softens with chewing, becomes slippery, and can block the airway. We don’t feed rawhide at all.

Best Treats for French Bulldogs: Our Reviews

After three years of testing on two highly opinionated critics (one with allergies, one with no standards whatsoever), these are the treats we keep coming back to.

1. Best Everyday Training Treat: JR Pet Products Pure Pate

Why it won: This is the treat that lives in our walk bag, our training pouch, and every jacket pocket we own. JR Pet Products make a range of pure meat pates — 100% single-source protein, nothing else. No fillers, no grains, no mystery ingredients. The pate comes in a sausage-shaped roll that you slice into tiny cubes, so one roll makes hundreds of training treats.

JR Pet Products Pure Pate

JR Pet Products Pure Pate

~£5 per roll
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Key features:

  • 100% single-source protein — options include salmon, lamb, venison, duck, and beef
  • No fillers, grains, additives, or artificial anything
  • Soft, easy to cut into tiny training-sized pieces
  • One roll makes literally hundreds of treats
  • Freezer-friendly — slice and freeze portions

Real-world testing: This is the only treat we’ve found that works for Buster (chicken-allergic, requires transparency) and excites Jago (would eat gravel, but has standards). The salmon and venison varieties are our go-tos. The pate texture means you control the portion size — we cut pieces roughly the size of a pea for training, which keeps the calorie count negligible per treat. Buster does a full sit without being asked when he smells the salmon one. That’s the highest endorsement we can offer.

2. Best Hypoallergenic Treat: Wainwright’s Grain-Free Sensitive Treats

Why it’s here: Wainwright’s is Pets at Home’s premium own-brand, and their sensitive treats are formulated specifically for dogs with allergies. The ingredient list is refreshingly short, and they use novel proteins — duck and sweet potato, salmon and potato — that are less likely to trigger reactions in dogs sensitised to chicken or beef.

Wainwright's Grain-Free Sensitive Treats

Wainwright's Grain-Free Sensitive Treats

~£5 per bag
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Key features:

  • Hypoallergenic — made without chicken, beef, wheat, or dairy
  • Novel protein sources (duck, salmon)
  • No artificial colours, flavours, or preservatives
  • Small, bone-shaped biscuits — good portion size for Frenchies
  • Readily available at Pets at Home

Real-world testing: These are our “guest treats” — the ones we keep in a jar by the front door for visitors. They’re a sensible size, they don’t crumble into pocket dust, and they’re gentle enough for daily use. Buster tolerates them well (no skin reaction), and Jago… well, Jago would give them a 10/10, but Jago would also give a used teabag a 10/10, so his scoring system is not the most discriminating.

3. Best Dental Chew: Whimzees Natural Dental Chews (Extra Small)

Why it’s here: Dental health matters for Frenchies — those crowded teeth in a compressed jaw are plaque magnets. Whimzees are vegetable-based dental chews that are genuinely effective at cleaning teeth, and unlike many dental sticks, they don’t contain hidden chicken or animal derivatives.

Whimzees Natural Dental Chews (Extra Small)

Whimzees Natural Dental Chews (Extra Small)

~£4 per pack
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Key features:

  • Vegetable-based — potato starch, glycerin, and natural colours
  • No animal protein — suitable for most allergy dogs
  • Knobbly shape scrapes teeth as your dog chews
  • Extra Small size is the right fit for French Bulldogs
  • Gluten-free, no artificial anything

Real-world testing: We give each of the boys one Whimzee after their evening meal, and both the vet and the state of their teeth suggest it’s working. Buster takes about five minutes to work through one; Jago has it down to about ninety seconds and then looks at Buster’s with predatory interest. We separate them during dental chew time. Important note: the Extra Small is the right size for Frenchies — the Small is too large, and pups under 7kg should use the XS puppy version.

4. Best Natural Chew: Forthglade Natural Air-Dried Chews

Why it’s here: Sometimes you need a longer-lasting chew — something that occupies a Frenchie for more than thirty seconds while you get on with something. Forthglade’s air-dried chews are single-source natural chews (beef trachea, lamb lung, chicken feet for non-allergic dogs) with absolutely nothing added.

Forthglade Natural Air-Dried Chews

Forthglade Natural Air-Dried Chews

~£3-5 per pack
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Key features:

  • 100% natural, single-source animal chews
  • No additives, preservatives, or processing
  • Air-dried, not cooked — retains natural nutrients
  • Good range of protein options including beef and lamb
  • UK-made

Real-world testing: We stick to the beef trachea and lamb options for Buster (avoiding chicken). These are the chews we deploy when we need twenty minutes of peace — a work call, cooking dinner, or just a moment of quiet. They’re not low-calorie, so we treat them as an occasional chew rather than a daily reward, and we deduct a bit from the evening meal when they’ve had one. The only downside: they smell. Not unbearably, but noticeably. These are not a “keep in your coat pocket” kind of treat.

5. Best Soft Treat for Older Dogs or Picky Eaters: Lily’s Kitchen Training Treats

Why it’s here: Lily’s Kitchen makes genuinely good dog food and treats with proper, named ingredients. Their training treats are small, soft, and come in flavours including duck and venison — both safe for chicken-allergic dogs.

Lily's Kitchen Training Treats

Lily's Kitchen Training Treats

~£3.50 per bag
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Key features:

  • Made with proper, named meat (duck, venison, beef options)
  • No artificial additives or fillers
  • Small, soft, heart-shaped pieces — ideal for training
  • Organic ingredients where possible
  • UK-made

Real-world testing: These are Buster’s “high-value” treat — the one we bring out for recall training, vet visits, and nail trimming sessions (the trifecta of Frenchie reluctance). They’re soft enough to break into even smaller pieces, and the smell is strong enough to cut through outdoor distractions. The only criticism: the bags are small for the price. We bulk-buy when they’re on offer.

6. Best Budget Option: Scrumbles Natural Dog Treats

Why it’s here: Scrumbles is a UK brand that makes a point of being affordable without compromising on ingredients. Their treats are grain-free, use named proteins, and come in at a price point that makes daily use sustainable.

Scrumbles Natural Dog Treats

Scrumbles Natural Dog Treats

~£3 per bag
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Key features:

  • Grain-free, no artificial anything
  • Named protein sources (salmon, duck)
  • Added probiotics for gut health — a nice secondary benefit
  • Resealable bags
  • Good value for the ingredient quality

Real-world testing: Scrumbles are our “filler” treats — perfectly good for everyday rewards when we don’t need the high-value stuff. The salmon ones are our pick for Buster. They’re a bit crumblier than we’d like (you’ll find biscuit dust in the bottom of the bag), but for the price, the ingredient list is excellent.

Quick Comparison

TreatBest ForPriceProteinTextureAllergy-Friendly
JR Pure PateTraining, value~£5/rollSingle-sourceSoft (cuttable)✓ (pick protein)
Wainwright’s SensitiveHypoallergenic, everyday~£5/bagDuck/salmonCrunchy biscuit✓
Whimzees DentalDental health~£4/packVegetable-basedHard chew✓ (no animal protein)
Forthglade ChewsLong-lasting, natural~£3-5/packSingle-sourceAir-dried chew✓ (pick protein)
Lily’s Kitchen TrainingHigh-value, soft~£3.50/bagDuck/venisonSoft, small✓ (pick flavour)
Scrumbles NaturalBudget, everyday~£3/bagSalmon/duckCrunchy biscuit✓ (grain-free)

Treats We’d Avoid

Some treats sit on the “never again” list. Here’s what we steer clear of and why:

  • Rawhide chews. Choking hazard, digestive blockage risk, often chemically treated during processing. Just not worth it.
  • Anything with “meat and animal derivatives.” Useless for allergy management and usually low-quality.
  • Coloured biscuits. If the treat is bright red, green, or orange, that’s artificial colouring your Frenchie doesn’t need.
  • Smoked bones or cooked bones. Cooked bones splinter. Splinters can perforate the gut. This is an emergency vet visit waiting to happen.
  • “Bakers” or similarly cheap supermarket treats. Read the ingredients once and you’ll understand. They’re essentially dog-flavoured junk food.
  • Human food treats without checking. Grapes, raisins, onions, garlic, macadamia nuts, chocolate, and xylitol are toxic to dogs. Don’t assume a human food is safe because it’s “natural.”
Vet Advice
If your Frenchie has a diagnosed food allergy, treats are as important as meals in managing it. A single treat containing the trigger protein can cause a reaction lasting days. Be as rigorous about treat ingredients as you are about their main food. And if your Frenchie develops any new symptoms — itching, digestive upset, ear infections — look at the treat bag as well as the food bowl. Treats are often the overlooked culprit.

Homemade Treats: Cheaper and You Know What’s in Them

We don’t make all of our own treats — life is short and JR Pate exists — but we do make a few things regularly because they’re cheaper, healthier, and genuinely easy.

Frozen Kong Fillers (Summer Essential)

Mix a portion of your Frenchie’s regular wet food or soaked kibble with a splash of water or unsalted bone broth, stuff it into a Kong, and freeze overnight. In summer, this is worth its weight in gold — hydration, mental stimulation, and cooling in one. Jago treats a frozen Kong as a religious experience.

Single-Ingredient Freeze-Dried Bites

Cube some sweet potato, apple (no seeds — they contain cyanide precursors), or carrot, and either use a dehydrator if you have one or bake on the lowest oven setting for a few hours until dry and chewy. Store in an airtight container. Not as exciting as meat, but genuinely healthy and virtually cost-free.

Sardine Surprise

We drain a tin of sardines in spring water (not oil, not brine), mash them with a fork, and freeze teaspoon-sized blobs on a baking tray. Transfer the frozen blobs to a bag. One blob is about 10 calories and smells strong enough to earn attention from three rooms away. Buster’s recall training improved dramatically after we introduced these.

Jago's Opinion
The sardine thing. I don’t know what a sardine is, and I don’t know why it only comes out of the Cold Box of Mystery, but I know that when the human goes near the Cold Box and makes that particular crinkling noise, my entire day has just improved. Buster says I need to “play it cool” to “manage expectations.” I do not know what these words mean. I know sardines.

How Many Treats Is Too Many?

This is the question that separates the lean Frenchies from the ones the vet has A Conversation about. The guideline is straightforward: treats should be no more than 10% of daily calories.

For a 12kg adult Frenchie, daily maintenance is roughly 500-600 calories depending on activity level (we cover the detailed maths in our feeding guide). That means 50-60 calories’ worth of treats per day, maximum.

What does that look like in practice?

  • JR Pate (pea-sized pieces): about 2-3 calories each → roughly 20-25 pieces
  • A single Lily’s Kitchen training treat: about 4-5 calories → roughly 12-15 pieces
  • One Forthglade beef trachea chew: can be 50-80 calories → that’s your whole day’s treat allowance
  • Half a Whimzee dental chew (Extra Small): about 25 calories

The rule in our house: training treats are tiny (pea-sized), dental chews are a once-daily item and we factor them into the daily total, and anything substantial (a trachea chew, a filled Kong) means the evening meal gets slightly smaller. When in doubt, deduct from the meal.

Frequently Asked Questions

Can French Bulldogs eat chicken treats?

If your Frenchie doesn’t have a chicken allergy or sensitivity, yes. The problem is that chicken is the most common food allergen for French Bulldogs, and you may not know about a sensitivity until it causes symptoms. If your Frenchie has any skin issues, digestive problems, or recurrent ear infections, try eliminating chicken (including treats) for 4-6 weeks and see if things improve. That single change transformed Buster’s skin. Our food allergy guide walks through the elimination diet process.

Are grain-free treats better for French Bulldogs?

Not universally. Some Frenchies do better on grain-free; others are fine with whole grains like oats and brown rice. Grain-free is worth trying if your Frenchie has digestive issues or skin problems that haven’t resolved with other changes, but it’s not automatically “healthier.” The quality of the ingredients matters more than whether grains are present. What you don’t want is cheap fillers (wheat, corn, soy) as the primary ingredient — that’s a sign of a low-quality treat regardless of the grain debate.

How do I know if a treat is causing an allergic reaction?

Watch for: increased itching or scratching (especially face, paws, and belly), red or inflamed skin, ear infections or head-shaking, digestive upset (vomiting, diarrhoea, excessive gas), and changes in stool quality. Symptoms can appear within hours or take days of cumulative exposure. If you suspect a treat, eliminate it for two weeks and see if symptoms improve, then reintroduce to confirm. Only change one thing at a time, or you won’t know what caused what.

Should I use treats for training or just rewards?

Both. Structured training sessions (5-10 minutes, once or twice a day) with high-value treats are genuinely effective for French Bulldogs. But the casual, everyday rewards — a treat for coming when called, for sitting before the lead goes on, for being calm when the doorbell rings — are just as valuable. They build a positive association without formal training sessions. Buster now sits automatically when he sees his lead because he’s been rewarded for it consistently, not because we “trained” it in a session.

Can I give my Frenchie human food as treats?

Some human foods are great in moderation: plain cooked chicken (if no allergy), small cubes of cheese (sparingly — high fat), blueberries, carrot sticks, apple slices (no seeds), plain cooked salmon, scrambled egg (no milk, no butter). But always check — grapes, raisins, onions, garlic, macadamia nuts, chocolate, and anything containing xylitol are toxic and must never be given. When in doubt, Google first, treat second.

How do I store treats to keep them fresh?

Air is the enemy. Reseal bags tightly, use airtight containers, and keep them in a cool, dry cupboard. Soft treats and pates have a shorter shelf life once opened — we keep opened JR Pate in the fridge and slice portions into the freezer. If a treat looks or smells different to when you bought it, err on the side of caution. Frenchies have sensitive stomachs; a mouldy treat is not a risk worth taking.


Treats are a small part of your Frenchie’s diet by volume, but a big part of their life by impact. The right treat makes training work, builds trust, and makes you the most interesting person in the room. The wrong treat — too rich, too processed, the wrong protein — can undo weeks of careful allergy management. We’ve learned to treat treats seriously. And when we get it right, Buster does the full-body wag, and Jago cycles through his entire trick repertoire at double speed, and that — that’s worth the label-reading.

Disclaimer: This article reflects our personal experience with Buster and Jago. We are not veterinarians or canine nutritionists. Always check with your vet before introducing new foods, especially if your French Bulldog has known allergies, pancreatitis, or other health conditions. Treat recommendations are based on our experience and may not suit every dog.

Affiliate Disclosure: The Frenchie Guide participates in affiliate programmes including Amazon Associates. Every recommendation is based on genuine testing with Buster and Jago. Full disclosure

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